With Super Bowl LII (Super Bowl 52) taking place on Sunday, February 4, it brings up a debate of whether the day following the Super Bowl day should be officially considered a holiday. It is expected that this year, lost productivity on the day after the Super Bowl will cost employers more than $3.0 billion. This is according to an estimate from Challenger, Gray & Christmas, Inc., a global outplacement and executive coaching firm.
Super Bowl LII will be a showdown between the Philadelphia Eagles and defending champions the New England Patriots as they compete for the Vince Lombardi trophy in Minneapolis, Minnesota. More than 111.0 million Americans (employed and not) are expected to tune into the game. From this total viewership number, an estimated 16.5 million Americans are planning to skip work the following day.
Here are the details of the $3.0 billion lost productivity figure.
Using the average earnings numbers from December 2017, an average American earned $918.74 a week. This breaks down to an employee earning $26.63 per hour, assuming a 34.5-hour work week ($918.74 ÷ 34.5 = $26.63).
Assuming that the work week is five days, if an employee missed the day after the Super Bowl, it would result in an average of 6.9 hours missed (34.5 ÷ 5 = 6.9). If the company pays the employee for that day off, it would cost the company $183.75.
Taking that one-day pay and multiplying by 16.5 million, (estimated number of Americans who will skip work on Monday), it brings the total lost productivity figure to more than $3.0 billion.
The research went further and determined that approximately 66.8 million employed Americans will tune into the game. It is estimated that, if these Americans go to work an hour late or waste an hour during work hours, it will cost almost $1.8 billion in lost productivity. This number was calculated by taking the hourly wage of $26.63 and multiplying it by 66.8 million.
If one in 10 workers who live in the Super Bowl team cities were the only ones to skip work on the day after the Super Bowl (and they were paid for that day), it would cost employers almost $193.0 million in lost productivity. This number was generated by using the figures of 7.6 million people working in New England and 2.9 million people working in Philadelphia (and using the average wage figures mentioned above).
This data was collected through the latest information from the U.S. Bureau of Labor Statistics (BLS).
Conclusion on Lost Productivity
In terms of Super Bowl data, lost productivity often gets overlooked, compared to the statistics of the game, the cost of a 30-second TV advertisement, and the price per ticket for seeing the game live. With employees calling in sick or wasting company time at work, it offsets some of the positive economic benefits that are seen from the big game.
Perhaps the best method to reduce the lost productivity due to the Super Bowl would be to have an official holiday after the big game. Another possibility is for managers to organize a company gathering in order to let all of their employees’ excitement out. With this year’s game only days away, it seems that this issue will come up for debate again, since the Super Bowl happens every year. Next year, the numbers from lost productivity could be even higher.
“Is It Time For A Super Bowl Holiday? Monday Absenteeism Could Cost $3B,” Challenger, Gray & Christmas, Inc., January 30, 2018.